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October 2007
Using Customer Databases to Build Direct Sales
An industry expert offers tips on more effective and profitable direct sales planning.
by Theresa Dorr
IT'S WIDELY KNOWN that direct to consumer channels provide wineries with the unique opportunity to build exclusive and personal relationships with customers and attain a reliable source of recurring revenue. But the true value of selling directly extends beyond these attributes. Wineries that build and maintain databases for their direct sales programs harbor powerful marketing tools that grow stronger over time and generate profit for years to come. While getting started in direct sales is rel...
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