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September 2007
Tasting Room Technology
More advanced POS systems and membership cards are leading the expansion of technology in the tasting room.
by Cathy Fisher
One of the most important profit centers for a winery is the tasting room. Given this, companies have been developing new ways to maximize every opportunity to attract and hold onto customers, customers who will hopefully turn into loyal patrons for years to come. Included in the results of Wine Business Monthly's second annual Tasting Room Survey (see survey report, May 2007) was information about how tasting rooms are utilizing technology to...
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