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September 2007
Industry Roundtable: Trucking and the Wine Business
Experts discuss what you need to know about trucking, from straight hauling and consolidation to logistics and direct mailing.
by Lance Cutler
Winemaking is not easy. Aside from the hard, physical work of actual winemaking, there are dozens of details to which winemakers must attend. There is analysis to be done, barrels to be purchased and schedules to be determined. We have to rack, barrel down and filter, and all those tasks need to be done in a timely fashion. It's no wonder that winemakers are a bit myopic. It's hard to get out of the winery, and winemakers often feel like no matter how many hours they put in, they are always fal...
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