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Retail Sales Report:" Big Three" Varietals the Backbone of Rising Industry

Sep 2007 Issue of Wine Business Monthly
The most important varietals in the wine industry retail sales environment are Chardonnay, Merlot and Cabernet Sauvignon. Collectively known as the "big three" because of their commanding place in the market, these three varietals are responsible for over 40 percent of all wine sold in the food, drug and liquor store channel. Although the latest trends (whether in varietals, price point, country of origin or otherwise) tend to attract the most attention, these three varietals continue to show s...
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