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August 2007
Trends in Wine Tourism
Discover the motivations of wine tourists and the challenges, benefits and trends in wine tourism.
by Dr. Liz Thach
When a Rioja winery decided to invest millions in the construction of the celebrated Frank Gehry Hotel de Marques de Riscal, many were amazed at the amount of money that was poured into the project. Yet this is just one example of the growth that is being seen around the world in wine tourism. Linked with culinary, eco- and agri-tourism, wine tourism is expanding in most major wine growing regions, including France, Spain, Germany, Italy, the U.S., South Africa, Australia, New Zealand, Austria, ...
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