The California/Argentina Wine Connection
What California consultants contributed to Argentine wines and what they learned while doing it.
by Lance Cutler
Aug 2007 Issue of Wine Business Monthly
In 1988, a young California winemaker named Paul Hobbs first visited Argentina at the invitation of José Catena, whom he had met at UC Davis. Hobbs walked into the fifth largest wine-producing country in the world to find a moribund fine wine business. Over-cropping, unsanitary conditions and a total lack of modern technology led to characterless, often oxidized wines. The whole area was rustic, primitive and untamed. Hobbs found it exciting. More or less, this visit marked ground zero for the C...
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