Retail Sales Report: New Brands
New Brands Dominate Wine Aisles, Yet Established Brands Account for Most Wine Sales
Jul 2007 Issue of Wine Business Monthly
The success of the wine business is built on the strength of its brands. Whether they are high-end luxury wines sold on allocation to the most exclusive accounts or chic new brands that seize on a current trend, wine companies strive to achieve enough brand equity to sustain their business long-term. Over the last seven years, the wine industry has seen a dramatic increase in the number of brands available on the market. Since 1999, new brands have flooded the market. According to data from The...
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