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July 2007
Retail Sales Report: New Brands
New Brands Dominate Wine Aisles, Yet Established Brands Account for Most Wine Sales
by Mary-Colleen Tinney
The success of the wine business is built on the strength of its brands. Whether they are high-end luxury wines sold on allocation to the most exclusive accounts or chic new brands that seize on a current trend, wine companies strive to achieve enough brand equity to sustain their business long-term. Over the last seven years, the wine industry has seen a dramatic increase in the number of brands available on the market. Since 1999, new brands have flooded the market. According to data from The...
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