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May 2007
On-Premise Report: Happening Hotels
Understanding this unique on-premise market.
by Liza B. Zimmerman
"Sexitude" is what the best hotel bars have, according to Jean-Pierre Etcheberrigaray, vice president of food and beverage for the Americas at the 170-property, Atlanta-based InterContinental Hotels Group (IHG). What he calls the cross between an amenity and an experience is something he is striving to achieve in every single restaurant or bar venue he opens. InterContinental also operates the Holiday Inn, Crowne Plaza and Indigo hotel properties. The company's swank Champagne bar at its InterCo...
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