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Retail Sales Report: Three-Liter Boxed Wine Sales an Emerging Category

May 2007 Issue of Wine Business Monthly
As American consumers grow more knowledgeable and confident in their wine choices, they also seem to be getting more comfortable with wine packaged in non-traditional formats. Nowhere is this clearer than in sales of three-liter premium boxed wine, the fastest-growing wine packaging format since 2005. For a category that was virtually non-existent five years ago, premium three-liter boxes have the potential to carve a small but significant niche in the wine market, with some speculating that th...
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