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May 2007
Retail Sales Report: Three-Liter Boxed Wine Sales an Emerging Category
by Mary-Colleen Tinney
As American consumers grow more knowledgeable and confident in their wine choices, they also seem to be getting more comfortable with wine packaged in non-traditional formats. Nowhere is this clearer than in sales of three-liter premium boxed wine, the fastest-growing wine packaging format since 2005. For a category that was virtually non-existent five years ago, premium three-liter boxes have the potential to carve a small but significant niche in the wine market, with some speculating that th...
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