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May 2007
Survey Report: 2007 Tasting Room Survey Report
Tasting rooms continue to grow into key profit centers as efforts to communicate with customers become more sophisticated.
by Cathy Fisher
Results from Wine Business Monthly's second annual Tasting Room Survey indicate that tasting rooms continue to be the most important profit centers for wineries. As brand competition intensifies, wineries, more than ever, are seeing the importance of attracting and holding onto loyal patrons, and are thus turning a critical eye toward maximizing every opportunity inside their tasting rooms.  Highlights from this year's survey data reveal that 59 percent of winery tasting rooms are now char...
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