Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Survey Report: 2007 Tasting Room Survey Report

Tasting rooms continue to grow into key profit centers as efforts to communicate with customers become more sophisticated.
May 2007 Issue of Wine Business Monthly
Results from Wine Business Monthly's second annual Tasting Room Survey indicate that tasting rooms continue to be the most important profit centers for wineries. As brand competition intensifies, wineries, more than ever, are seeing the importance of attracting and holding onto loyal patrons, and are thus turning a critical eye toward maximizing every opportunity inside their tasting rooms.  Highlights from this year's survey data reveal that 59 percent of winery tasting rooms are now char...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.