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October 2006
Yellow Tail Makes up Nearly 40% of Australian Imports
New data shows just how much of an impact W. J. Deutsch's Australian brand Yellow Tail has on the overall ACNielsen-tracked food stores segment.
by Mary-Colleen Tinney
New data shows just how much of an impact W. J. Deutsch's Australian brand Yellow Tail has on the overall ACNielsen-tracked food stores segment. While Australian imports, excluding Yellow Tail, have grown 49 percent between October 2003 and May 2006, Yellow Tail on its own has grown by 90 percent in the same time frame. Although the Australian market is healthy with or without Yellow Tail's influence, it would not be the force it is today without the brand. Yellow Tail, which encompasses severa...
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