Independent Consumer Research on Closures
Above the $15 price segment, closure type is more important than price, wine type or region, according to a recent consumer survey conducted by Tragon Corporation.
by Cyril Penn
Apr 2007 Issue of Wine Business Monthly
Although there have been big increases in acceptance of both synthetic and screw cap closures, cork remains the closure of choice for all occasions, according to a recent survey of French, British, Australian and American consumers conducted by Tragon Corporation of Redwood City, California. Tragon is a full-service, custom marketing research and consulting firm, specializing in sensory evaluation and its appropriate uses and applications for consumer product testing. As the developers of QDA® (...
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