Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Are Critter Labels Becoming Passé?

While some think critter brands may be running their course, others say there will always be room for them in the wine aisle.
Apr 2007 Issue of Wine Business Monthly
The array of whimsical wine labels bursting on the scene in recent years has been impressive, to say the least. Wineries no longer feel hemmed in by traditional design themes: Old World history and amour often take a back seat to fuzzy, funny, bouncy, sexy, lewd and crude. Pushing the envelope has never been so exhilarating for a wine label. Shrewd wine marketers have learned what consumers really want and how to appeal to them emotionallysomething other industries have been doing for eons (sof...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.