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April 2007
Are Critter Labels Becoming Passé?
While some think critter brands may be running their course, others say there will always be room for them in the wine aisle.
by Cathy Fisher
The array of whimsical wine labels bursting on the scene in recent years has been impressive, to say the least. Wineries no longer feel hemmed in by traditional design themes: Old World history and amour often take a back seat to fuzzy, funny, bouncy, sexy, lewd and crude. Pushing the envelope has never been so exhilarating for a wine label. Shrewd wine marketers have learned what consumers really want and how to appeal to them emotionallysomething other industries have been doing for eons (sof...
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