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April 2007
Retail Sales Analysis: Comprehensive Review of Sales and Trends for 2006
There appears to be no slowdown in wine sales growth, as more wine was sold in the United States in 2006 than ever before, and at much higher prices than ever before.
by Mary-Colleen Tinney
There appears to be no slowdown in wine sales growth, as more wine was sold in the United States in 2006 than ever before, and at much higher prices than ever before. Several factors contribute to the strength of wine sales: a strong U.S. economy, the heightened interest in wine from Millennials and Baby Boomers, retailer consolidation and attention to the wine category, and the consumer willingness to spend more for higher quality wines. More than just raw sales, wine is becoming more ingraine...
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