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March 2007
Retail Sales Analysis: Champagne and Sparkling Wine Sales Rising
by Mary-Colleen Tinney
Champagne and Sparkling wine sales are rising, both in the traditional fourth-quarter holiday sales period as well as throughout the rest of the year. Although it is still true that the largest volume sales occur during the holidays, off-peak sales are increasing at higher rates. It is clear that more consumers are interested in the category and are buying more Champagne and sparkling wine than ever before. The boom in sales can certainly be traced, at least in part, to the increased marketing ...
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