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February 2007
Supply Chain Management Improves Winery Efficiency
As global pressure continues, supply chain managagement can help wineries remain competitive and sustainable.
by Paul Franson
Dan Zepponi carries two cards. One says, "Senior Vice President of Supply Chain for Fosters Wine Estates (Americas)." The other says, "Senior Vice President of Winemaking and Operations." His need for two cards demonstrates the wine industry's indifference to a concept considered key among most large corporations: Supply chain management. The term is overheard at management seminars and business publications, but is rarely spoken at wineries. Indeed, only Fosters and Constellation seem to have ...
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