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Retail Sales: Highest Price Segments Show Strongest Growth

Feb 2007 Issue of Wine Business Monthly
American wine consumers are buying more higher-priced wine than ever before, with all price points $8 and above showing double-digit growth in the last 34 months. According to the latest data from ACNielsen, case sales of wines in the ultra-premium and above category, or $15 and above, grew by 41 percent between January 17, 2004 and October 21, 2006 while dollar sales have increased 43 percent. Wines in the super-premium category, $10 to $14.99, have grown by 28 percent by case volume and 33 pe...
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