Making Great Early-to-Market White Wines
With attention to winemaking strategy and the harnessing of both tradition and technology, wineries can get exceptional whites to market sooner than ever.
by Alison Crowe
Feb 2007 Issue of Wine Business Monthly
Early-to-Market Whites are Brisk Sellers It's no news that cool whites are hot. Pinot Grigio, Riesling and Sauvignon Blanc programs continue to grow market share and contribute to the success of wineries all over the country. Producers in Oregon, Washington state and even burgeoning wineries in Michigan and Ohio are seeing crisp, aromatic whites fly out of their tasting rooms and onto their "sold out" lists. Traditional California wineries are re-tooling barrel-fermented Chardonnay offe...
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