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January 2007
Averting a Three-way Collision: Trademark Management in a Changing Game
Current national and global markets enhance trademark risks.
by Corbin Houchins
Three important trends are evident in the contemporary wine market: 1 Proliferation of private and custom-crush labels. We are clearly in a spurt, if not a new alignment, of branding and production. See Wine Business Monthly's November 2006 article, "Private Label Brands Grow by 30% in Last Year." 2 Nationalization of U.S. wine sales. The U.S. is a national wine market for a rapidly increasingpercentage of all producers.For an illustration of the waydirect shipment is developing,visit ...
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