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January 2007
The Sales Potential of Argentine Wine
Argentina is attracting investment from wine companies around the world, so why are Americans in such short supply?
by Tyler Colman
In 1996, Concha y Toro of Chile and Kendall-Jackson of Healdsburg, California both started operations in Argentina's top wine growing region of Mendoza. Ten years later, Trivento (the Concha y Toro subsidiary) is the second biggest exporter of bottled wine from Argentina, exporting to 93 countries. Kendall-Jackson, by contrast, sold off its Tapiz brand and left the country. Foreign investors are now scrambling to grab land in this country, from the chic quarters of Buenos Aires to the Malbec vi...
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