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December 2006
Lessons From Great Importers
Domestic producers can benefit from learning how top importers distinguish themselves by knowing their wines, their competition and their customers.
by Liza B. Zimmerman
Top retailers and restaurateurs sometimes buy wine from a large pool of importers, but the bulk of their purchases come from a handful of top personalities. These companies vary in size from small to fairly large; some are country-specific specialists, and others bring in wines from all over the world. Regardless of stylistic differences, what continues to set the market leaders apart is their consistently outstanding portfolios-across price points-and an attention to detail from which domestic ...
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