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December 2006
The Impact of Private Label Brand Growth
Private brands in the U.S. have become as prevalent as in international markets but still represent a small percentage of total production.
by Mary-Colleen Tinney
Sales of private label wine brands are growing, and the category looks to be a significant portion of the market in the future. In the ACNielsen-tracked sales channel*, private label brand sales have grown 30 percent in the 52 weeks ending September 23, 2006, on top of 18 percent growth over the same period in 2005. By contrast, branded wines have grown 10 percent in the 52 weeks ending in 2006, and 9 percent in the preceding year. Still, it's important to understand how private label wines act...
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