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January 2007
Zin Consumers Not Concerned About High Alcohol Levels
Retail sales of Zinfandel are up 10 percent in the last year, and a consumer study yields surprising findings.
by Mary-Colleen Tinney
A new study of Zinfandel consumers and producers found that Zinfandel trends discussed in the wine industry do not necessarily reflect the trends and opinions of consumers. The research, conducted by Christian Miller of Full Glass Research on behalf of the Zinfandel Advocates & Producers (ZAP), found that a majority of consumers do not associate Zinfandel with heavy or high alcohol levels, and they want more Zinfandel on restaurant wine lists and in by-the-glass programs. ZAP commissioned t...
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