Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Zin Consumers Not Concerned About High Alcohol Levels

Retail sales of Zinfandel are up 10 percent in the last year, and a consumer study yields surprising findings.
Jan 2007 Issue of Wine Business Monthly
A new study of Zinfandel consumers and producers found that Zinfandel trends discussed in the wine industry do not necessarily reflect the trends and opinions of consumers. The research, conducted by Christian Miller of Full Glass Research on behalf of the Zinfandel Advocates & Producers (ZAP), found that a majority of consumers do not associate Zinfandel with heavy or high alcohol levels, and they want more Zinfandel on restaurant wine lists and in by-the-glass programs. ZAP commissioned t...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.