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December 2006
Trends: Insight&Opinion: The Sebastiani Perspective on Global Sourcing
Don, Donny and August Sebastiani discusses their views on why global sourcing has taken off and how consumer attitudes have affected this shift.
by Cyril Penn
Don Sebastiani grew up around the wine business in what is known today as Sebastiani Vineyards & Winery. For many years, the winery made only bulk wine to be sold and branded by larger wineries. Later, the winery introduced branded wine and was the pioneer of varietal-labeled jug wines. In 1985, Don Sebastiani started running the company founded by his grandfather. He stepped down in 2001 to form a new wine company, recruiting his two sons Donny and August to assist him in the creation of Do...
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