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December 2006
The Benefits of Search Engine Advertising
Search engine advertising is a cost-effective way for small wineries to drive consumers to their websites.
by Jody Purdom
For wineries, or any business looking to sell products over the Internet, one way to rise above the crowd is to implement Search Engine Advertising. The advantages of this approach over traditional forms of advertising are substantial, with cost savings topping the list. Search engine advertising can be effectively accomplished at a fraction the cost of traditional advertising, which can run in the thousands of dollars for premium publications. For example, a half page ad in Oprah's O magazine w...
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