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December 2006
The Reinvention of a Wine Brand
Carneros' historic Buena Vista Winery has a new wine program and a new facility, giving the familiar label a fresh image.
by Christopher Sawyer
As a rule, Wine Business Monthly does not profile wineries based on their individual accomplishments, but occasionally a story with enough kinetic energy raises an eyebrow. The ongoing rebirth of the Sonoma-based Buena Vista Winery-the oldest producer of premium wines in California-has such a story. Founded in 1857, Buena Vista Winery was the brainchild of Agoston Haraszthy, a Hungarian pioneer who helped bring the manifest destiny concept to West Coast viticulture. The original stone winery, l...
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