Riesling: The New Darling White Wine
Nov 2006 Issue of Wine Business Monthly
Sales of Riesling, the fourth-largest white wine sold in the ACNielsen*-tracked marketplace, are booming. Between November 2003 and August 2006, sales of the varietal have grown by 72 percent while case volume has increased 58 percent. Of all top varietals, only Pinot Grigio/Gris and Pinot Noir have stronger growth rates. Sales of Riesling are so strong that some believe the varietal may eventually challenge Sauvignon Blanc's place as the third-largest white varietal sold in food stores. While ...
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