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September 2006
Retail Sales Analysis
Sales of 187 mls Growing Faster Than Overall Wine Market
by Mary-Colleen Tinney
Sales of 187 ml packaging continue to grow at a faster pace than the overall wine market. According to the ACNielsen-tracked retail channel, sales of 187 ml wines are up 54 percent between August 2003 and June 2006 while the overall table wine market has grown 31 percent in the same time frame. In the last 12 months, 187 ml packaging sales are up 17 percent, and the overall wine market is up 11 percent. Despite this growth, however, the 187 ml package claims just 1.5 percent of the overall...
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