Master of Wine Symposium Challenges Conventional Thinking

Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers

September 2006

Speakers explore sensory perceptions, wine cycles and trends, and their opinions on the three-tier system.

by Lisa Shara Hall

The 6th Master of Wine Symposium, entitled "Lateral Vision: Fresh Ideas and Actions for the Global Wine Community," pulled the cork on conventional thinking about wine. The three-day program, held in Napa in June, was well executed and full of intriguing content. There were the expected programs that included focused marketing and positioning strategies, legislative actions in the U.S. and critics discus...

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