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August 2006
Microcrush Companies Cater to Niche Brands
For small brands, microcrush services can produce wines less expensively when compared to establishing an individual winery.
by Paul Franson
While custom crushing has been a side project for many wineries for decades, a few custom crush companies are now choosing to work with the small customers most winemakers would consider a pain. Though many wineries make wine for small wineries as a sideline, two such companies that focus on that business are Napa Valley Custom MicroCrush and Crushpad in San Francisco. Some might consider Bill Harlan's high-end Napa Valley Reserve operation a variation on the same business. All three, leg...
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