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August 2006
Wine Label Design: What Makes a Successful Label
A wine label's job of telling a story and creating memories is no small task; label designers discuss what really goes into making a great label.
by Lance Cutler
When I was a kid, I collected stamps. I loved all the colors and intricate designs, the foreign languages and learning about the various countries. Through stamp collecting I got a keen sense of world geography. I learned history as well because so many of the beautiful stamps in my collection were from countries that no longer existed. The stamp collection was left behind by the time I moved to Sonoma and got into the wine business, and wine labels replaced my interest in stamps. Wine labels h...
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