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August 2006
Three-Liter Boxes, the Fastest-Growing Wine Packaging Segment
by Mary-Colleen Tinney
According to the ACNielsen-tracked retail channel, premium three-liter boxed wine sales are the fastest-growing premium wine packaging segment, with 204 percent growth since September 2003. In terms of volume, premium three-liter boxed wines have grown 107 percent over the same timeframe. While the growth has been phenomenal, it is still a very small category in terms of market share-three-liter boxed wine sales account for less than 1 percent of overall dollar sales and just 1.5 percent ...
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