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Jul 2006 Issue of Wine Business Monthly
Industry News Young Consumers Drinking Less Beer/Spirits, More Wine New findings presented by the Wine Market Council during a trade event in New York City in May indicated that a whopping 14 percent of all wine consumers are drinking either less beer and less spirits (or both) but at the same time are drinking more wine. Curiously, the research indicates that these are largely younger consumers. The conventional wisdom has been that older consumers eventually cut down on beer and spiri...
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