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June 2006
Multilevel Marketing Welcomes Wine
Wine selling takes a tip from Tupperware as independent consultants for The Traveling Vineyard conduct in-home tastings-over 20,000 last year.
by Ken Sternberg
Modeled after the Tupperware home marketing concept, The Traveling Vineyard, an in-home wine marketing and tasting division of Geerlings & Wade, relies on a network of about 1,500 independent consultants who conduct 90 minute in-home wine tastings. The wines are sold exclusively through Geerlings & Wade, a direct wine marketer. The company operates in 25 states and said it reached 150,000 potential customers through 20,000 tastings in 2005. The Traveling Vineyard division brought in almo...
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