Wine Cards Catch On
Wineries offering membership and gift cards can tap into their customers' buying patterns to focus their marketing as well as streamline sales at the register.
by Jody Purdom
May 2006 Issue of Wine Business Monthly
From the members-only Costco card to the trendy Starbucks gift card, gift and membership cards are the fastest growing card technology application in the world. The cards offer a convenient way for consumers to shop, and for retailers looking to tap into consumers' buying-patterns, the cards are a dream come true. The trend is beginning to catch on with wineries, and many are hustling to install card systems. For wineries, using the cards can bring numerous benefits, from the simple to the stea...
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