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May 2006
2006 Tasting Room Survey Report
Today's tasting rooms are bringing in more profit than ever; 50 percent of wineries charge for tastings, and only about half apply the fee to purchases.
by Veronica Barclay
Wine Business Monthly's 2006 Tasting Room Survey has shed light on some of the trends shaping today's tasting rooms. This year's survey revealed that roughly half of respondents now charge for tasting, with average fees falling between $3-6. While it is generally expected that wineries should charge more for reserve tastings or when serving food, West Coast wineries top the chart with many charging $10 for a "bare bones" tasting. In addition, about 43 percent of tasting rooms reported that they ...
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