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Wine Sales: All Price Points $6 and Above Experiencing Robust Growth

Overall Wine Sales Up 11.3 Percent in March
May 2006 Issue of Wine Business Monthly
In the ACNielsen tracked food store retail channel*, wine sales have been surging. Sales of wine between July 2003 and February 2006 in five key price categories and found that varietal wines priced under $6 are still the most popular while sales of wines $6 and above have the strongest growth rates. Between July 2003 and February 2006, overall case sales of wine have risen 22.6 percent. The largest growth by price point has been in the super-premium category ($15 and above), which has gained a...
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