by Jake Lorenzo
May 2006 Issue of Wine Business Monthly
Jake Lorenzo sits sipping a very fruity Zinfandel, staring out the window at the gray sky. The daylong downpour has slowed to a steady drizzle. Large puddles dot the backyard, and water drips steadily through the downspouts. Jake is thinking about culture. "Is there such a thing as 'rain culture'?" he wonders. "Could there be a society based on rain gear? Would people be content to worship windshield wipers?" Probably not, he decides. Culture is a very special thing to Jake Lorenzo. Chuy's Bur...
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