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A Spotlight on Wine Packaging and New Brands

From varietals to label art, classic and elegant may be the new trend in wine.
Apr 2006 Issue of Wine Business Monthly
Cycles Gladiator: The Latest From Hahn Estates Wimbledon Wine Company, the company behind Smith & Hook Winery and Hahn Estates-the producer that sold the Rex Goliath Brand to Constellation Brands last year-has launched "Cycles Gladiator." Like Rex Goliath, Cycles Gladiator's brand image involves vintage art. The company says the brand "symbolizes a celebration of the freedom and happiness that pervaded Europe in the late 19th century during an era known as the Belle Époque. This era mar...
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