The Power of Wine Label Design
If your wine label isn't conveying a distinct story, speaking to your winery's unique identity and creating a lasting impression, it's not doing its job.
Apr 2006 Issue of Wine Business Monthly
The late wine critic Jerry Mead used to say that 60 percent of wine sales are based on that ever-elusive air around the bottle. In essence, Mead was referring to the way wines are packaged or, more specifically, how a label design can stimulate a consumer's interest in purchasing the product. Today, this type of salesmanship is more alive than ever. Not only does a well-crafted wine label deliver information about the wine to a potential buyer, but it can also help create a lasting impressio...
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