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April 2006
The Power of Wine Label Design
If your wine label isn't conveying a distinct story, speaking to your winery's unique identity and creating a lasting impression, it's not doing its job.
by Christopher Sawyer
The late wine critic Jerry Mead used to say that 60 percent of wine sales are based on that ever-elusive air around the bottle. In essence, Mead was referring to the way wines are packaged or, more specifically, how a label design can stimulate a consumer's interest in purchasing the product. Today, this type of salesmanship is more alive than ever. Not only does a well-crafted wine label deliver information about the wine to a potential buyer, but it can also help create a lasting impressio...
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