Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Understanding the Law of Demand

Utilizing demand analysis can provide winemakers with greater insight into the market and lead to more profitable decision-making.
Mar 2006 Issue of Wine Business Monthly
In the January 2006 issue of Wine Business Monthly, Christopher Sawyer reports that "Kendall-Jackson Wine Estates repositioned its top brand Vintner's Reserve Chardonnay by increasing the price by a dollar to $12 per bottle and reducing production from 2.3 million to two million cases." The move by Kendall-Jackson illustrates one of the most fundamental theorems in all of economics: The law of demand. When Kendall-Jackson decided to raise the price of its Chardonnay, it was the law of demand ...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.