New Brands Proliferating as Wineries Look for New Ways to Attract Consumers
In 2005, 503 new brands were introduced, a 62.8 percent increase over the 309 brands introduced in 2004.
Mar 2006 Issue of Wine Business Monthly
As the number of brands available in the supermarket channel continues to increase, the average number of cases sold per brand is decreasing. This is not all that surprising, given that the rate of new brand introductions has far outpaced the rate of growth in the overall industry. The number of brands being sold in the supermarket retail sales channel has increased 31.1 percent since January 2002 while the number of new brand introductions has grown 57.7 percent in the same time frame. Acco...
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