Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly winebusiness.com homepage Winejobs.com homepage winebusiness.com homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
March 2006
New Brands Proliferating as Wineries Look for New Ways to Attract Consumers
In 2005, 503 new brands were introduced, a 62.8 percent increase over the 309 brands introduced in 2004.
by Mary-Colleen Tinney
As the number of brands available in the supermarket channel continues to increase, the average number of cases sold per brand is decreasing. This is not all that surprising, given that the rate of new brand introductions has far outpaced the rate of growth in the overall industry. The number of brands being sold in the supermarket retail sales channel has increased 31.1 percent since January 2002 while the number of new brand introductions has grown 57.7 percent in the same time frame. Acco...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.


subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463