Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly winebusiness.com homepage Winejobs.com homepage winebusiness.com homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
February 2006
Maximizing Tasting Room Effectiveness
Having grown from public relations stopovers to money-making epicenters, our experts discuss the keys to successful tasting rooms.
by Lance Cutler
My first job in the wine business was in a tasting room. Of course, when I started in 1978 we were only open Saturday and Sunday from noon to 4pm. The tasting room consisted of a small table in a corner of the winery, and my job was to entertain any brave souls intrepid enough to work their way up the long, winding road to try our wares. We were lucky to have a dozen visitors a day. In winter the tasting room was freezing. I could see the white, frosty breath of the customers, and we had to ke...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.


subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463