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January 2006
Untapped Markets for Women in Wine
Women winery owners are increasingly taking advantage of supplier diversity procurement to gain business access to corporate America and government agencies.
by Carolyn Tillie
Supplier diversity procurement, a concept first introduced in the 1970s as a mechanism for minority- and women-owned companies to access contracts with corporate America and governmental agencies, has been actively introduced to women in the wine industry. The potential is enormous. Currently, there are 10 Fortune 500 companies each spending one billion dollars annually on minority- and women-owned suppliers. Add the remaining 490 companies and the numbers become compelling. Indeed, virtuall...
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