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January 2006
Partners in Wine
From boutique to big, American importers are taking an increased interest in foreign partnerships, tempted by greater profits and more control over brands.
by Tyler Colman
Tyler Colman, Ph.D. teaches classes on wine and politics at the University of Chicago and in a joint program with New York University and the James Beard Foundation. He writes about the business and politics of wine at www.DrVino.com. Also by Tyler Colman in Wine Business Monthly, "Currency Hedging Provides Shelter for Importers," November 2004. With almost seven million cases sold last year, the success of the Australian Yellow Tail brand is well known. And with 430,000 cases sold last year ...
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