Retail Sales Analysis
Quality and Value Drive Growth of Zinfandel
Jan 2006 Issue of Wine Business Monthly
For the past several years, sales of red Zinfandel have followed a steady growth pattern. For those closely involved in the Zinfandel marketplace, the growth of the varietal is unsurprising. Zinfandel consumers are traditionally loyal, are attracted to the "all-American" nature of the variety, and the simple fact that there is more Zinfandel available on supermarket shelves—most of which is placed at a very attractive price-to-quality ratio—are all factors that indicated a positive future for th...
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