How to Market to Millennials
Millennials are considered to be the largest consumer group in U.S. history. Knowing what drives their purchasing behavior can help shape a successful marketing campaign.
by Liz Thach
Dec 2005 Issue of Wine Business Monthly
In the past, wine marketers have primarily focused on the very large and affluent Baby Boomer generation, at 80 million strong. However, now, one of the most promising new wine consumer segments is the U.S. Millennial generation, ranging in age from 21 to 29. According to the Wine Market Council, this consumer segment is already consuming larger quantities of wine than the previous generation of Gen-Xers, and a recent Gallop Poll has also identified this population as part of the reason for the ...
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