Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
December 2005
How to Market to Millennials
Millennials are considered to be the largest consumer group in U.S. history. Knowing what drives their purchasing behavior can help shape a successful marketing campaign.
by Liz Thach
In the past, wine marketers have primarily focused on the very large and affluent Baby Boomer generation, at 80 million strong. However, now, one of the most promising new wine consumer segments is the U.S. Millennial generation, ranging in age from 21 to 29. According to the Wine Market Council, this consumer segment is already consuming larger quantities of wine than the previous generation of Gen-Xers, and a recent Gallop Poll has also identified this population as part of the reason for the ...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463