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December 2005
Consolidation and the Future of Small, Premium Wineries
High-end wines will find success, not through brand or varietal marketing, but though "typifying" wines based on style, origin and characters that are recognizable to consumers.
by Agustin Huneeus
This Insight & Opinion is based on the keynote address presented at the MKF Research 2005 Executive Wine Summit by Agustin Huneeus, proprietor of Quintessa, former chairman and president of Franciscan Estates, former head of Seagram's worldwide wine operations and former CEO of Concha y Toro. This year's summit, held June 7-8 in Yountville, CA, brought top-level executives of the wine industry together to focus on the most pressing issues facing the industry, including new industry rules, ho...
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