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December 2005
U.S. Wine Industry Challenges and Opportunities
Ste. Michelle Wine Estates' Ted Baseler shares his reflections on oversupply, and predictions on where the market is headed and where the biggest challenges and opportunities lie.
by Ted Baseler
Ted Baseler is president and CEO of Ste. Michelle Wine Estates, based in Woodinville, Washington. He joined the company in 1984 when it consisted of just one winery, Chateau Ste. Michelle, the oldest winery in Washington state, with roots back to the end of Prohibition in 1934. Today, the company produces four million cases of wine a year and receives some of the highest wine scores in the industry. In Washington state, the company owns Chateau Ste. Michelle, Columbia Crest, Domaine Ste. Michell...
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