ACNielsen/Retail Sales Data
Pinot Grigio and Pinot Gris Poised to Overtake White Zinfandel
Nov 2005 Issue of Wine Business Monthly
There is no denying how hot sales of Pinot Grigio and Pinot Gris wines have been in recent memory. Sales have been so robust in the category that at its current pace, Pinot Grigio/Gris* will overtake White Zinfandel's long-held position as the fourth-largest varietal within the next two years. According to ACNielsen** data, White Zinfandel has been on a precipitous decline, losing 1.2 percent of sales market share and 1.8 percent of case volume market share in the last two years, leaving the v...
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